Privacy Policy

1 Overview

KidsCalc (kidscalc.com.au) is an Australian website that provides free sizing guides and calculators for parents. This Privacy Policy explains what information is collected when you use this website, how it is used, and your rights in relation to that information.

KidsCalc does not require you to create an account, log in, or provide any personal information to use any calculator on this site. No names, email addresses, phone numbers, or other directly identifying information are collected by KidsCalc directly.

However, as with virtually all websites, certain technical data is automatically collected through third-party services we use — specifically Google Analytics 4 (GA4) for site analytics and Google AdSense for display advertising. This policy explains what those services collect and how to control them.

2 Information We Collect

Information you enter into calculators

When you use a calculator on KidsCalc (for example, entering a child's height, weight, or age), that information is processed entirely within your browser using JavaScript. It is not transmitted to KidsCalc's servers and is not stored, logged, or collected by us. All calculator inputs are local to your device and session only.

Automatically collected technical data

The following data is automatically collected by third-party services when you visit this site:

• Your approximate IP address (used to determine general geographic location, e.g. country or region)
• Browser type, version, and operating system
• Device type (desktop, mobile, tablet)
• Pages visited on this site, time of visit, and time spent on each page
• Referring website (the site you came from before visiting KidsCalc)
• Screen resolution and language settings

This data is collected by Google via cookies and similar tracking technologies as described in Sections 4, 5, and 6 below. KidsCalc does not have access to raw IP addresses through Google Analytics — IP addresses are anonymised before being stored by Google.

3 How We Use Information

The automatically collected technical data described above is used for the following purposes:

• Site analytics: Understanding which calculators are most used, how visitors navigate the site, and how to improve content and usability.
• Ad serving: Google AdSense uses cookies and browsing data to serve relevant advertisements. KidsCalc receives payment when ads are displayed or clicked, which funds the free operation of this site.
• Performance monitoring: Identifying technical issues such as pages that load slowly or display incorrectly on certain devices.

KidsCalc does not sell, rent, or share any collected data with third parties other than through the Google services described in this policy. We do not use data for email marketing, direct marketing, or any purpose beyond site improvement and ad delivery.

4 Google Analytics (GA4)

This website uses Google Analytics 4 (GA4), a web analytics service provided by Google LLC. Google Analytics uses cookies and similar technologies to collect and analyse how visitors use this site. The Measurement ID used on this site is G-LWMCNV62S4.

Google Analytics collects information such as how often users visit this site, what pages they visit, and what other sites they used prior to visiting here. We use this information only to improve this site. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. KidsCalc has enabled IP anonymisation in GA4, which means IP addresses are truncated before storage by Google.

Google's ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Service and the Google Privacy Policy.

5 Google AdSense & Display Advertising

This website uses Google AdSense to display advertisements. AdSense is operated by Google LLC. The AdSense publisher ID used on this site is ca-pub-3875893401590363.

Google AdSense uses cookies to serve ads based on your prior visits to this website or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the Internet. This is known as interest-based advertising or personalised advertising.

Advertisers whose ads appear on this site may use their own cookies to measure ad performance and show you relevant ads. KidsCalc does not control or have access to any cookies set by advertisers.

Even if you opt out of personalised ads, you will still see ads on this site — they will simply be contextual (based on page content) rather than interest-based.

6 Cookies

Cookies are small text files stored on your device by websites you visit. KidsCalc itself does not set first-party cookies. The following third-party cookies are set when you visit this site:

• Google Analytics cookies (e.g. _ga, _ga_XXXXXXX) — used to distinguish users and sessions for analytics purposes. Typically persist for 2 years.
• Google AdSense cookies (e.g. IDE, DSID, __gads) — used by Google to serve and measure personalised advertisements. Expiry varies.
• Google Ads cookies — used for conversion tracking, remarketing, and ad frequency management.

Managing cookies

You can control and delete cookies through your browser settings. The following links provide instructions for major browsers:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please note that disabling cookies may affect the functionality of some websites you visit, and may result in seeing less relevant advertising.

7 Third-Party Links

This website may contain links to third-party websites, including government health resources, product retailers, and standards bodies referenced in our content. These links are provided for convenience and informational purposes only.

KidsCalc has no control over the content or privacy practices of any third-party websites and is not responsible for their privacy policies. We encourage you to review the privacy policy of any website you visit via a link from this site.

8 Children's Privacy

KidsCalc is a tool designed for use by parents and carers, not directly by children. The site does not knowingly collect any personal information from children under the age of 13. Children's data (such as height, weight, and age) entered into our calculators is processed entirely within the user's browser and is not transmitted to or stored by KidsCalc.

If you are a parent or guardian and believe that a child under your care has provided personal information to this site, please contact us at privacy@kidscalc.com.au and we will take steps to investigate and address the concern.

We comply with the Australian Privacy Act 1988 and its requirements in relation to personal information about children.

9 Australian Privacy Act 1988

KidsCalc is committed to handling personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) where applicable.

As noted throughout this policy, KidsCalc does not directly collect personally identifiable information from users. Technical usage data (IP addresses, browser information) is collected solely through Google's services, subject to Google's own privacy terms and compliance obligations.

Key APPs and our approach to each:

• APP 1 — Open and transparent management: This privacy policy is publicly available, written in plain language, and updated when our practices change.
• APP 3 — Collection of solicited personal information: We do not solicit or collect personal information directly. Calculator inputs are not transmitted to us.
• APP 5 — Notification of collection: This policy notifies users of data collected indirectly via Google Analytics and AdSense, the purpose of collection, and how to opt out.
• APP 6 — Use or disclosure of personal information: Usage data collected via Google is used only for analytics and ad serving as described in this policy.
• APP 11 — Security of personal information: KidsCalc does not store personal data on its own servers. Security of data held by Google is governed by Google's security practices.
• APP 12 — Access to personal information: If you wish to access or correct personal information held about you, contact us at privacy@kidscalc.com.au.

For more information about the Australian Privacy Act and your rights, visit the Office of the Australian Information Commissioner (OAIC).

10 Your Rights

Under the Australian Privacy Act 1988 and applicable privacy law, you have the right to:

• Know what personal information is held about you and how it is used
• Request access to personal information held about you
• Request correction of inaccurate personal information
• Opt out of marketing or personalised advertising
• Make a complaint about a privacy breach

Since KidsCalc does not directly hold personal information about you, most of these rights will be exercised in relation to data held by Google. You can manage your Google data at myaccount.google.com.

If you have a privacy concern or complaint specific to KidsCalc, please contact us at privacy@kidscalc.com.au. If we cannot resolve your complaint to your satisfaction, you may lodge a complaint with the Office of the Australian Information Commissioner.

11 Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The most current version will always be available at kidscalc.com.au/privacy-policy.html. The effective date at the top of this page will be updated whenever changes are made.

We encourage you to review this policy periodically. Continued use of KidsCalc following any changes constitutes your acceptance of the revised policy.

12 Contact Us

For privacy-related enquiries, requests, or complaints:

• Email: privacy@kidscalc.com.au
• General contact: hello@kidscalc.com.au
• Website: kidscalc.com.au

We aim to respond to all privacy enquiries within 5 business days. KidsCalc is based in Australia.